Today Reebok kicks off the spring/summer season by showcasing its new Club C “Diamond” pack, the latest adaptation of the iconic tennis sneaker. To further highlight the footwear, brand partner and supermodel Gigi Hadid has been chosen to be the face of the current campaign, alongside famed Compton rapper Kendrick Lamar.
Hadid can in turn be seen in a series of playful poses, of course donning the new Club C kicks, while being captured in a backstage dressing room setting.
Look for the Club C “Diamond” capsule to become available tomorrow, February 1, through select retailers, as well as online.
Write up via – Highsnobiety