New Balance opens a pop-up shop in Shanghai for its latest 247 Luxe iterations

On December 2016 New balance announced three new iterations for its emerging 247 silhouette. New balance’s “Luxe pack” lets you choose from three of the new 247 shoe’s featured color ways: leather brown,  beige and black. All shoes are low top and are materialized with premium leather renditions to every colorway.

To celebrate the 247 release New balance opened a pop-up shop in Shanghai unofficially named “#lifein247”. Their pop up store was largely focused on the shoes, but surprisingly also contained limited edition accessories,  limited edition apparel and of course beverages/snacks.

Look through the pop-up show below and follow us for some more creative content!

pierochappell

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