On December 2016 New balance announced three new iterations for its emerging 247 silhouette. New balance’s “Luxe pack” lets you choose from three of the new 247 shoe’s featured color ways: leather brown, beige and black. All shoes are low top and are materialized with premium leather renditions to every colorway.
To celebrate the 247 release New balance opened a pop-up shop in Shanghai unofficially named “#lifein247”. Their pop up store was largely focused on the shoes, but surprisingly also contained limited edition accessories, limited edition apparel and of course beverages/snacks.
Look through the pop-up show below and follow us for some more creative content!